Three Pages – How Do We Decide Which Ones To Personalize?
GeoFli is part of the “Activation” stage of a customer’s journey, from when they first hear about you and your company, to the monetization of their interactions with your company.
The initial contact point for prospects in the awareness phase is often direct traffic to your website. By personalizing content, we keep new users on site longer, and show them more relevant content before they eventually decide to navigate away.
Here are three ways to choose which pages to personalize:
1. Use Google Analytics to determine which pages receive the most traffic on your website.
2. Determine a conversion funnel on your website (Home page -> Informational Landing Page -> Shop Products Page).
3. Identify the pages you’ll primarily drive traffic to through your ongoing digital marketing campaigns.
Three Targets – How Do We Possibly Decide Who Should See Personalized Content?
We’ve identified where we will personalize content on our website. The next step is to identify which audiences we’ll show personalized content to.
Did you use Google Analytics to determine the most visited pages on your website? Now use Google Analytics to determine the geographic locations of your website visitors and the traffic sources and mediums.
Did you determine a conversion funnel or identify pages that you’ll primarily drive traffic to using digital marketing campaigns? Create geographic targets, IP ranges, or URL parameter targets based on the audiences you plan to cater to in your everyday digital marketing.
You did it! Three targets was pretty easy to come up with, wasn’t it?
Three Content Changes – Now How Do We Pick What To Change?
If you have tools like CrazyEgg, you can view a heat map of your website that will show you the areas of your website that receive the most clicks. Identify the most clicked call-to-action buttons (CTAs) and think of ways to personalize them.
“Shop Our Toronto Location!” is more powerful than “Shop Now”.
A reliable rule of thumb is to GeoFli the content at the very top of the page, or “above the fold.”
Looking for more ideas? Check out 25 ways to GeoFli.
I Did 3-3-3! Now What?
Make GeoFli live! We recommend the GeoFli tag live between the header tag. We work with Google Tag Manager. It’s quick, easy, and allows faster implementation and delegation of the software. No need to even bother your web team! Find the how-to here.
