What Does Geotargeting Look Like?

Keeping Customers Informed During a Pandemic

From First Conversation to First Conversion

Google Ads: Everything You Need to Know About Call Tracking

Geo Redirect Your Website

Post to Purchase: Social Media Conversion on Instagram

What Are Custom Intent Audiences? Start Here.

Content Is Not King

How To Combine Facebook Advertising with Website Personalization

Email Marketing Metric Most Missed and Why It Matters

How To Easily Geotarget Your Existing Website

Easily Personalize a Website Phone Number by Location

Easily Geofence Your Website: Change Content Based on Location

<p>Geotargeting doesn't have to be hard. In this blog we cover certain aspects of building a geotargeting strategy and show you how to use GeoFli's custom draw tool.</p>

Introducing Our Client Success Process

<p><span style="font-size:12pt">Select three pages on your existing website, determine the three targets that you’ll be changing content for, and finally, personalize three pieces of content per GeoFlied page to welcome your website visitors, surface inventory, and optimize the personalized experience overall. </span></p>

Quickly Implement GeoFli Using Google Tag Manager

<p>Quickly implement GeoFli using Google Tag Manager.</p>

25 Ways GeoFli Customers Use GeoFli

<p>At GeoFli we believe personalized website content is the future of marketing. We’ve built a platform that’s easy to use, but sometimes coming up with elegant, relevant and personalized marketing strategies is hard. We’re here to help. Here are 25 ways to use GeoFli on your existing website. With your GeoFli account, any of these can be done in less than 30 minutes.</p>

How to Improve Time-On-Site For New Users

<p><span style="font-size:12pt">New users are so important to any website. With each one, we have the chance to impress them with our site and keep them coming back for more. Here are a few ways to find solutions. </span></p>

To Scroll or Not To Scroll: Trackable Website Design Optimization + GeoFli

<p>By offering different content to users from California, than to users from New York, we can overcome some serious hurdles when it comes to website design, and the limited space "above the fold".</p>

Your Product Catalog + Retargeted Facebook Ads

<p><span style="font-size:11pt">The ability to remarket your products on Facebook opens up a world of marketing possibilities. From reinforcing product awareness to maximizing conversions, being able to build retargeted ads in <strong>Facebook can deliver your message to the center of your target market</strong>: people who have already visited your site but haven’t converted.</span></p>

Target Your Users by IP Address in Facebook Ad Manager

<p>What else can Facebook Ad Manager do? Create audiences from a list of emails in your CRM? Create a lookalike audience based on those emails? Direct ads to those custom and lookalike audiences? The answer is yes. We'll show you how to set up campaigns targeting similar users to your already existing customers based on IP address, location and a lot of other targeting parameters.</p>

Personalize Your Website and Digital Marketing using IP Address

<p>What is IP targeting? How can it immediately impact the performance of marketing campaigns? User-experience or brand-identity? Well, this article takes a look at all of these questions. Our IP address is connected to our physical location. When combined with segmented ad-campaigns and website personalization, IP address can localize your message - cutting through the craziness of pop-ups, display ads and other annoying and disruptive intrusions. We’ll cover four simple ways you can use IP location data to customize and personalize the content your website visitors see.</p>

How To Measure Conversions in Google Tag Manager

<p>Tag Manager can be complicated. This article is designed for the user that is logging in for the first time, but also looking to get moving quickly with conversions, IP targeting and online marketing tools. Whether it's a Facebook retargeting pixel, a Google Analytics tracking code or a lean line of javascript from GeoFli, this article clearly articulates what you need to know during the first 24 hours of using Google Tag Manager.&nbsp;</p>

Personalize the Homepage, Increase Conversions

<p>This article runs quickly through the process of personalizing a homepage image and the dramatic impact it can have on website conversions. In recent case-studies with e-commerce companies, surfacing relevant content has produced a 92% lift in the number of pages viewed per session. Check it out!</p>

How to Measure Website Traffic By Location

<p>Sifting through website analytics is not everyone's idea of a good time. We hope to save you some of that time by giving you a few places to look in the Google Analytics dashboard to get right to the point. Where are your most valuable website visitors from? What do they care about and how do you reach a lot more just like them. Enjoy!</p>

How To Improve Website Conversions with Online Forms

<p>How many online form submissions does your office receive each week? Underwhelmed? Don't know? This article helps formulate a plan for, well, your forms. Specifically how to improve online website conversions without driving more traffic to your website. Increase the percentage of current website visitors taking your desired action. Learn how.&nbsp;</p>

Five Ways to Personalize Destination Marketing

<p>Tourism is big business. With unlimited options for leisure vacations to adventure excursions, surfacing relevant content to website visitors looking for their next destination is critical. This article provides five simple ways to personalize website content for marketing and communications professionals responsible for increasing out-of-state visitors and boosting overall tourism activity. &nbsp;</p>

Easily Optimize Content In Any Content Management System

<p>Shopify, Sqaurespace, Weebly, Wix, Wordpress and other content management tools are flooding the ecommerce space. Selling your product or service online has never been easier, but it's also creating a competitive online marketplace like we've never seen. Small gains and slight competitive advantages can mean big changes in conversion rates and online sales. This article shows how to improve conversion rates and how to measure the impact.</p>

How to Measure the Impact of Content Replacement Tools

<p>Figuring out the goal of you online marketing efforts takes patience and some attention to detail in the beginning, but with some quick tutorials and thinking about what success looks like, you'll be able to answer the question "did this work" at the next marketing meeting.&nbsp;</p>

Personalize Your Website: Online Business Edition

<p>With the growing number of business operating solely online through do-it-yourself e-commerce platforms, the importance of online marketing and strategic targeting is more important now than ever. This article cruises through a few tactics online businesses can use when getting started with GeoFli.&nbsp;</p>

Advanced Geotargeting Tactics and Strategy

<p>This article explores the art and science of geotargeting based on visitor location. Learn how to use free targeting tools in Mailchimp, Facebook and AdWords to build simple and advanced targeting. Take the traffic from those campaigns and turn them into customers with <a target="_blank" href="https://geofli.com">website personalization</a>.&nbsp;</p>

Trigger Emails Based on Website Activity

<p>How to: send emails based on website activity. A prospective student navigates from &nbsp;your email campaign to your campus visit page. The problem? They don't sign up for a campus visit. Send a future email reminder of a few reasons why they should visit. It's all possible with a couple simple filters &nbsp;and a marketing tag.&nbsp;</p>