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Learn about how destination marketers can use GeoFli to improve tourism websites...
GeoFli is the world’s simplest content replacement tool for website personalization and the perfect match for destination marketers. GeoFli uses geotargeting to change website content based on visitor location which is great news for the tourism industry. With the help of our software, you can revitalize your webpages and increase conversion rates by up to 30%. When it comes to destination marketing, one size definitely should not fit all. A potential customer from Miami needs to be shown different content than a potential customer from Idaho. With GeoFli, you can display tailored content to however many different regions you’d like. Let’s take a look at some examples.
It's important to inform potential visitors from Los Angeles how easy travel to Colorado is. With GeoFli we easily changed the header on Colorado's tourism page. We also changed the button text and even included a link to a list of direct flights from LA to Colorado.
Here, we used our geotargeting tools to surface personalized content to people in Minnesota. Now, any Minnesotan who visits Florida's tourism page will have a difficult time resisting the urge to book a flight.
Image Source: https://www.si.com/nba/2019/05/15/zion-williamson-pelicans-nba-draft-lottery-knicks-lakers-ja-morant
Here’s content that Visit New Orleans can surface to website visitors within a 25-mile radius of Duke University. Zion is a walking, breathing, tourist attraction who fell into New Orleans' lap after playing one season at Duke. Therefore, it's important that website visitors from around Duke know that they can watch Zion in New Orleans. With GeoFli, you can determine exactly who sees certain content based on location. Although New Orleans typically boasts an excellent jazz scene, GeoFli gives destination marketers the opportunity to present potential customers with personalized entertainment options.
We used GeoFli’s content replacement tools to change content for people viewing Visit California from Idaho. Because Lake Couer d’Alene is the closest thing Idahoans will get to the ocean, we included an image of the beach. When they view the website, they’ll be surfaced content that highlights this fact in order to entice them to pay California a visit. As a result, you have an excellent tourism webpage.
This headline appeals to people who live in places like Montana where the winters are long yet the springs are cold and quick. These are the people who are always looking for an excuse to travel. Therefore, you'll want to attract these customers by feeding them reminders of what they're missing out on.
GeoFli is perfect for destination marketers because it allows you to get as creative as you'd like with your personalization strategies. GeoFli gives you the freedom to design elegant, personalized webpages without bothering your IT department. If you’d like to learn more about how GeoFli can improve your tourism website, sign up for a demo today.
