What Does Geotargeting Look Like?

Geolocation Advertising: What is it?

How Geopersonalization Can Help RV Dealers Succeed

Top 5 Things Found on All Awesome Admissions Websites

Improve Your Destination Website

5 Marketing Tools for the Auto Industry

<p>Here we discuss some of the current obstacles for automobile industry marketers and a group of tools designed to make it easier. These tools are MailChimp, Wistia, GeoFli, Typeform, and Facebook Ad Manager, and with proper use they can save you time, save you money, and help you make money. The auto industry is all about sales, and all five tools mentioned above are designed to get leads and conversions.&nbsp;</p>

Instagram Marketing: Collegiate Edition

<p><a href="https://www.instagram.com/">Instagram</a> has grown to over <a href="http://expandedramblings.com/index.php/important-instagram-stats/">600 million monthly users</a>, 90 percent of whom are under the age of 35. Looking for current and prospective students? You may find them on Instagram. It can be a struggle keeping up with the platform due to ever-changing content trends.&nbsp;Herein lies the need for a killer content strategy. Then you'll be well on your way to reaching those elusive prospective students, current students, alumni and even the community around you.&nbsp;But, for those of you who have dabbled on the platform and tested various content strategies, you know that this is much easier said than done. We interviewed two standout universities on their approach to Instagram content.&nbsp;</p>

19 of the Best Admissions Websites

<p>There are more than <a target="_blank" href="https://www.infoplease.com/us/higher-education/number-us-colleges-and-universities-and-degrees-awarded-2005" rel="noopener noreferrer">3,000 universities</a> in the United States alone. Which, as college admissions professionals know, makes it challenging to break through all the noise. These nineteen colleges stood out to us with their data-driven, innovative, and sometimes wild strategies to create memorable and effective admissions pages.</p>

Five Ways to Personalize Destination Marketing

<p>Tourism is big business. With unlimited options for leisure vacations to adventure excursions, surfacing relevant content to website visitors looking for their next destination is critical. This article provides five simple ways to personalize website content for marketing and communications professionals responsible for increasing out-of-state visitors and boosting overall tourism activity. &nbsp;</p>

Personalize Your Website: Online Business Edition

<p>With the growing number of business operating solely online through do-it-yourself e-commerce platforms, the importance of online marketing and strategic targeting is more important now than ever. This article cruises through a few tactics online businesses can use when getting started with GeoFli.&nbsp;</p>

Ten Ways to Personalize the Admissions Website

<p>Admissions marketing and recruitment is constantly evolving. From college fairs to conversions, the number of spinning plates can seem endless. This article aims to highlight strategies in website personalization that don't feel intrusive or interruptive. With GeoFli, college admissions offices can take control of their segmented audiences and surface content relevant to the various prospective student cohorts existing geographically.&nbsp;</p>

International Admissions' Most Valuable Marketing Tool: The Website

<p>Take a look at what happens when Pinterest decides to think locally instead of globally. Watch a video on website personalization on an international admission's homepage and submit your website for some international recruitment ideas.&nbsp;</p>

Ten Website Personalization Ideas: Business Edition

<p>GeoFli for business focuses on ten ideas to implement without committees or software overhaul. From surfacing products based on historical purchasing data to simply featuring location specific testimonials, GeoFli makes it simple for anyone, regardless of technical background, to get started.&nbsp;</p>

Geotargeting for Colleges and Universities

<p>This post shows five ways colleges and universities can use geotargeting to improve recruitment efforts. Take a look at online advertising placement, website personalization and historical models based on zip-code.</p>

GeoFli In The Entertainment Industry

<p>Entertainment management is big business, but how much of that business is lost in the website user experience? Using GeoFli, musicians and anyone in the entertainment industry can make simple but impactful changes to their website. Check it out!</p>

Personalize Your Homepage Based on Location

<p>This article shows a couple potential uses for <a href="https://geofli.com/geotargeting-101">geotargeting</a> and content replacement using GeoFli. Using a website about holiday cookies and a couple examples from higher education, we walk through the simple process of <a href="https://geofli.com/introduction-to-geofli">replacing website content</a> using GeoFli.&nbsp;</p>

Increase Website Inquiries With One Form For Higher Ed

<p>In this post, we look at taking the standard admission's email address (admissions@university.edu) and making it one of your highest producing lead generators. Adding a simple form and connecting with your CRM delivers segmented, high quality leads to admissions, alumni and parent recruitment. Learn more.&nbsp;</p>

Five Free Content Marketing Tools for Higher Education

<p>Five free content marketing tools for higher education. It's been said content is king. When using GeoFli, the content on the page is just as important as the geographic targeting areas. Use these tools to figure out what your audience is clamouring for!</p>

Creating CRM-Based Audiences in Google AdWords

<p>This tutorial is designed to help enrollment managers, CRM managers and college marketing directors navigate the new customer email audiences in Google AdWords. A powerful tool, customer email audiences allows colleges and universities to upload targeted lists of emails and deliver focused messages to those individuals and only those individuals.&nbsp;</p>

Applicant to Enrolled: The Decision Phase

<p>In this article, the team at GeoFli zooms in on the critical applicant to enrollment yield metric. While colleges celebrate inquiries, the true finish line happens when enrollment data is released. An increase in soft-leads (inquiries that never intend to enroll) can clog up time and resources. Focusing on quality leads from website submissions, campus visits and prospective students leaning-in will take an under-resourced team and maximize efforts.&nbsp;</p>

Geotargeting 101 for College Admissions