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In this guide, we’ll explore everything from the basics to actionable strategies to help you make the most of geofencing. Discover how geofencing can revolutionize the way you target and engage with your audience.
Geofencing is a cutting-edge location-based technology that uses GPS, RFID, Wi-Fi, or cellular data to create virtual boundaries around a specific geographic area. When a user’s device enters or exits the geofenced zone, it triggers actions that are pre-defined. The types of actions you predefine can range from notifications, app features, or data collection, and depend upon your campaign goals.
For example, when a customer walks past your store, geofencing can send them a personalized discount directly to their phone, helping to increase foot traffic and sales.
Geofencing operates using a straightforward three-step process:
This seamless integration of location data and automation ensures precise and timely engagement with users.
Geofencing has become an incredibly powerful tool for businesses looking to drive more conversions, get in front of more prospects, and improve brand awareness in specific markets. Geofencing also helps you:
The roots of geofencing technology trace back to the early 1990s when GPS was becoming more widespread commercially. Initially used for fleet management and asset tracking, geofencing quickly evolved into a marketing super tool.
By the mid-2000s, industries like retail, hospitality, and logistics began leveraging geofencing to engage customers in innovative ways that were simply not possible before. Today, geofencing continues to grow, powered by advancements in mobile technology and data analytics.
Geofencing offers countless advantages, making it a must-have for modern businesses. Diving in a bit further though, let’s see some of the most important benefits to utilizing Geofencing in your marketing efforts:
Geofencing ensures your campaigns are delivered to the right audience at the right time, whether it’s people near your store or attendees at an event. If you are attending a conference you can leverage geofencing to ensure every prospective attendee who enters the the conference hall will receive a promotional email or push notification regarding your offer, and given they are attendees you know your messaging will be highly relevant to them specifically.
Because geofencing relies on location-specific triggers, they happen in real time which means messages triggered are timely and relevant, which significantly improves engagement and conversion rates. No more getting lost in the background. With geofencing software like GeoFli you’ll get in front of the customer at a time that is most relevant to them.
Tailor your campaigns based on demographics, location, and behavior, ensuring your message resonates to a higher degree with your prospects.
Geofencing reduces wasted ad spend by allowing you to target specific users, making it a cost-effective solution compared to traditional advertising.
Just like your customers - there isn’t one type of geofencing. There isn’t one-size fits all. Each type of geofencing prioritizes a different aspect of marketing, campaign type, and more. Let’s break down each type of Geofencing in a bit more detail below:
This involves fixed boundaries, such as a radius around your store or a specific geographic area. Static geofencing is ideal for brick-and-mortar businesses looking to boost local foot traffic. In addition to boosting foot traffic this is an excellent way to drive more brand awareness, more clearly understand the prospective customers and their behavior in your specific area, etc.
Dynamic geofencing adapts to real-time data, like user behavior or traffic patterns. This flexibility makes it perfect for campaigns that need to adjust on the fly, or for campaigns that haven’t yet dialed in their approach, audience, or messaging.
Proximity geofencing focuses on much smaller areas, such as store aisles or event booths. It’s excellent for delivering highly specific offers, such as discounts on particular products.
Customized geofencing is an advanced type of geotargeting campaign that utilizes multiple data sources like time of day, user preferences, behaviors, past buying habits, etc. Utilizing patented Geotargeting technology like GeoFli ensures your campaigns are as laser-focused, efficient, and ROI-focused as possible
Geofencing isn’t just for ads. Here are creative ways to incorporate it into your content strategy:
Taking the first step into geofencing can feel overwhelming, but tools like GeoFli make it simple!
If you’re interested in testing GeoFli on your website you can start a 14-day free trial today! If you have any questions, feel free to fill out a form below and one of our website personalization experts will respond quickly!
Geofencing is revolutionizing the way businesses engage with customers. From boosting foot traffic to delivering personalized, location-based content, the potential is limitless. By leveraging tools like GeoFli, you can take full advantage of geofencing’s capabilities and drive results for your business.
