Custom Intent Audiences: Everything You Need To Know

This guide explains how to use custom intent audiences, now called custom segments, in Google Ads. It covers how they work, why they were renamed, and how to set them up and optimize them.

What Are The Types of Geofencing & How Do They Work?

Learn about the main types of geofencing and how to leverage them in this article!

What Is IP Targeting

IP targeting is all about using a user’s IP address to deliver personalized content, no cookies required. Whether you're targeting specific companies, households, or geographic regions, it gives you laser-precise control over who sees what.

What Does Geotargeting Look Like?

Website Personalization For Different Seasons

Why Website Personalization Matters

Keeping Customers Informed During a Pandemic

When to Use a Geo Redirect

Increase Conversion Rates With These Three Tips

Goal Tracking On Your Website: Why It Matters

Defining and tracking goals on Google Analytics gives business owners a closer look into how well their website is performing and whether or not it is serving its purpose. Goals can be defined as important actions taken on a website that ultimately contribute to a business’ overarching objective. Making a purchase, submitting a contact form, or viewing an important page are all common examples of goals in Google Analytics. By tracking these goals, we’re further classifying data points that fulfill one or several business objectives.

What is Website Personalization?

Creating a well-rounded digital marketing plan is more difficult than simply posting on social media and other existing platforms. One piece of the puzzle many digital marketers forget is website personalization. If you’re asking yourself, “what is website personalization?” you’re in the right spot.

Website Geo-Personalization for B2C Companies

From First Conversation to First Conversion

11 B2B Website Personalization Examples To Increase Conversions

In today’s B2B world, personalization isn’t a choice, it’s an option. Today’s buyers expect tailored experiences that cater to their industry, location, and specific business needs. By using geo-targeting, and behavioral tracking B2B companies can increase engagement, improve conversions, and generate more qualified leads.In the personalization examples below we’ll show you just how impactful these types of dynamic improvements cna make to your website.

Is Geotargeting Right For Your Company?

GeoFli for Destination Marketers

Learn about how destination marketers can use GeoFli to improve tourism websites...

How to Personalize Videos

10 Reasons to Geo Redirect Your Website

How to Use GeoFli for Email Marketing

How to Use GeoFli to Improve Your Content Marketing

How Does Geotargeting Work?

Geo Retargeting: Remarketing Based On Location

Geolocation Advertising: What is it?

All About GeoFli’s WordPress Plugin

How University Foundations Can Benefit from Geopersonalization

What is a Geo Redirect?

How Geopersonalization Can Help RV Dealers Succeed

Use Geotargeting to Create Personalized Messaging on Your Landing Page

Top 5 Things Found on All Awesome Admissions Websites

Geographic Website Personalization

Google Ads: Everything You Need to Know About Call Tracking

Change Website Content Based on Location: Ten Video Ideas

Geo Redirect Your Website

Geofencing: Boosting Your Location-Based Marketing

Post to Purchase: Social Media Conversion on Instagram

Programmatic Advertising? Maybe Not For You.

What Are Custom Intent Audiences? Start Here.

Content Is Not King

How To Combine Facebook Advertising with Website Personalization

How To: GeoFli Custom Experience URLs

Email Marketing Metric Most Missed and Why It Matters

How To Easily Geotarget Your Existing Website

What Is Your Data Telling You?

Why You Should Be Breaking Up Your Email List

Using Google Data Studio to Report Location Data

Increasing Online Conversion Rates with Personalization

Easily Personalize a Website Phone Number by Location

Improve Your Destination Website

Improve your destination website by leveraging the power of personalized content with platforms like GeoFli!

Easily Geofence Your Website: Change Content Based on Location

Geotargeting doesn't have to be hard. In this blog we cover certain aspects of building a geotargeting strategy and show you how to use GeoFli's custom draw tool.

Introducing Our Client Success Process

Select three pages on your existing website, determine the three targets that you’ll be changing content for, and finally, personalize three pieces of content per GeoFlied page to welcome your website visitors, surface inventory, and optimize the personalized experience overall.

What is IP Targeting Software?

Exploring the ins and outs of IP targeting. In this post we cover both the "why bother?" and "how-to" of IP targeting.

Quickly Implement GeoFli Using Google Tag Manager

Quickly implement GeoFli using Google Tag Manager.

25 Ways GeoFli Customers Use GeoFli

At GeoFli we believe personalized website content is the future of marketing. We’ve built a platform that’s easy to use, but sometimes coming up with elegant, relevant and personalized marketing strategies is hard. We’re here to help. Here are 25 ways to use GeoFli on your existing website. With your GeoFli account, any of these can be done in less than 30 minutes.

Your Data is Trying to Tell You Something… About Geotargeting

Data can make your geotargeting more powerful. By developing smart assumptions about your target consumers and making geofencing decisions based on them, you can ensure you develop a more efficient and effective geotargeting strategy.

How to Improve Time-On-Site For New Users

New users are so important to any website. With each one, we have the chance to impress them with our site and keep them coming back for more. Here are a few ways to find solutions.

Geofencing vs. IP Targeting

Sometimes the hardest part about marketing is keeping up with the language. Here we help develop some useful definitions for two powerful geotargeting tools: geofencing and IP targeting.

Five Ways to Decrease Bounce Rate with IP Targeting

Let’s pretend you’re the marketing director for a company that sells outdoor gear online and in specific store locations in major cities around the country. You have a beautiful website and you sell great products. There’s just one problem: your bounce rate is awful...

Geofencing: Everything You Need to Know

5 Marketing Tools for the Auto Industry

Here we discuss some of the current obstacles for automobile industry marketers and a group of tools designed to make it easier. These tools are MailChimp, Wistia, GeoFli, Typeform, and Facebook Ad Manager, and with proper use they can save you time, save you money, and help you make money. The auto industry is all about sales, and all five tools mentioned above are designed to get leads and conversions.

To Scroll or Not To Scroll: Trackable Website Design Optimization + GeoFli

By offering different content to users from California, than to users from New York, we can overcome some serious hurdles when it comes to website design, and the limited space "above the fold".

Announcing GeoFli 3.0!

Find out what's new, and what's in the works for GeoFli.

Our Top 44 Website Personalization Experts

Seasoned marketers will remember a time when improving the web presence of a company meant creating a website and creating some copy that might get seen online … someday. Today, simply having a website with good user experience, clean design and witty homepage content isn’t enough. These experts share in our vision for the fight against lazy marketing through personalized website content. Here now is our list of the Top 44 Website Personalization Experts!

Your Product Catalog + Retargeted Facebook Ads

The ability to remarket your products on Facebook opens up a world of marketing possibilities. From reinforcing product awareness to maximizing conversions, being able to build retargeted ads in <strong>Facebook can deliver your message to the center of your target market</strong>: people who have already visited your site but haven’t converted.

Target Your Users by IP Address in Facebook Ad Manager

What else can Facebook Ad Manager do? Create audiences from a list of emails in your CRM? Create a lookalike audience based on those emails? Direct ads to those custom and lookalike audiences? The answer is yes. We'll show you how to set up campaigns targeting similar users to your already existing customers based on IP address, location and a lot of other targeting parameters.

Personalize Your Website and Digital Marketing using IP Address

What is IP targeting? How can it immediately impact the performance of marketing campaigns? User-experience or brand-identity? Well, this article takes a look at all of these questions. Our IP address is connected to our physical location. When combined with segmented ad-campaigns and website personalization, IP address can localize your message - cutting through the craziness of pop-ups, display ads and other annoying and disruptive intrusions. We’ll cover four simple ways you can use IP location data to customize and personalize the content your website visitors see.

An Equal Internet Experience: ADA Compliance in Software

Exactly what type of service are you getting from your software-as-a-service providers? In this article, GeoFli explores one specific box you should make sure your third-party providers check, and that’s ADA compliance. At GeoFli, we built our software to make sure anyone and everyone can have a more relevant website experience.

Instagram Marketing: Collegiate Edition

Instagram has grown to over 600 million monthly users, 90 percent of whom are under the age of 35. Looking for current and prospective students? You may find them on Instagram. It can be a struggle keeping up with the platform due to ever-changing content trends. Herein lies the need for a killer content strategy. Then you'll be well on your way to reaching those elusive prospective students, current students, alumni and even the community around you. But, for those of you who have dabbled on the platform and tested various content strategies, you know that this is much easier said than done. We interviewed two standout universities on their approach to Instagram content.

How To Measure Conversions in Google Tag Manager

Tag Manager can be complicated. This article is designed for the user that is logging in for the first time, but also looking to get moving quickly with conversions, IP targeting and online marketing tools. Whether it's a Facebook retargeting pixel, a Google Analytics tracking code or a lean line of javascript from GeoFli, this article clearly articulates what you need to know during the first 24 hours of using Google Tag Manager.

Higher Ed's Responsibility To Underrepresented Students

Students are beginning to push for social change on college campuses - an admirable cause. As institutions of higher learning, universities have a responsibility to be this vehicle for change, put gas on it, and maintain it. Let's get behind these efforts by doing everything we can to enable underrepresented groups of students through targeted marketing that shows them the most relevant content they need to succeed.

19 of the Best Admissions Websites

There are more than 3,000 universities in the United States alone. Which, as college admissions professionals know, makes it challenging to break through all the noise. These nineteen colleges stood out to us with their data-driven, innovative, and sometimes wild strategies to create memorable and effective admissions pages.

Personalize the Homepage, Increase Conversions

This article runs quickly through the process of personalizing a homepage image and the dramatic impact it can have on website conversions. In recent case-studies with e-commerce companies, surfacing relevant content has produced a 92% lift in the number of pages viewed per session. Check it out!

How to Measure Website Traffic By Location

Sifting through website analytics is not everyone's idea of a good time. We hope to save you some of that time by giving you a few places to look in the Google Analytics dashboard to get right to the point. Where are your most valuable website visitors from? What do they care about and how do you reach a lot more just like them. Enjoy!

How To Improve Website Conversions with Online Forms

How many online form submissions does your office receive each week? Underwhelmed? Don't know? This article helps formulate a plan for, well, your forms. Specifically how to improve online website conversions without driving more traffic to your website. Increase the percentage of current website visitors taking your desired action. Learn how.

Why Implement Location-Specific Website Content On Your Admissions Page

Providing a relevant website experience is taking the place of intrusion, interruption and pop-ups. Display ads have less than a 1% click-through-rate and an even worse conversion rate. Facebook ads are crowding newsfeeds. Communicating to existing website visitors is the key to increasing conversions, improving customer loyalty and achieving your online marketing goals. This article discusses trends, tactics and solutions to the one-size-fits-nobody website.

Setting up a Google Goal: Shopify E-Commerce Tracking

Shopify is about as close to plug-and-play as ecommerce websites go. With built in tools like ecommerce tracking and Google Analytics integration, measuring the metrics that matter is pretty simple. We'll show you how to set up a Google Goal for anyone checking out on your website and also how to set up the different funnel steps to understand how your users navigate through the funnel.

Five Ways to Personalize Destination Marketing

Tourism is big business. With unlimited options for leisure vacations to adventure excursions, surfacing relevant content to website visitors looking for their next destination is critical. This article provides five simple ways to personalize website content for marketing and communications professionals responsible for increasing out-of-state visitors and boosting overall tourism activity.

Easily Optimize Content In Any Content Management System

Shopify, Sqaurespace, Weebly, Wix, Wordpress and other content management tools are flooding the ecommerce space. Selling your product or service online has never been easier, but it's also creating a competitive online marketplace like we've never seen. Small gains and slight competitive advantages can mean big changes in conversion rates and online sales. This article shows how to improve conversion rates and how to measure the impact.

How to Measure the Impact of Content Replacement Tools

Figuring out the goal of you online marketing efforts takes patience and some attention to detail in the beginning, but with some quick tutorials and thinking about what success looks like, you'll be able to answer the question "did this work" at the next marketing meeting.

What is a Content Replacement Tool?

Interruption, pop ups and disruptive advertising are going the way of disposable cameras, VHS and Alta Vista (remember that search engine?!). Todays top marketing and communication specialists are using content replacement to personalize existing websites for different customer segments. What is a content replacement tool? Read more to find out!

Personalize Your Website: Online Business Edition

With the growing number of business operating solely online through do-it-yourself e-commerce platforms, the importance of online marketing and strategic targeting is more important now than ever. This article cruises through a few tactics online businesses can use when getting started with GeoFli.

Advanced Geotargeting Tactics and Strategy

This article explores the art and science of geotargeting based on visitor location. Learn how to use free targeting tools in Mailchimp, Facebook and AdWords to build simple and advanced targeting. Take the traffic from those campaigns and turn them into customers with website personalization.

Ten Ways to Personalize the Admissions Website

Admissions marketing and recruitment is constantly evolving. From college fairs to conversions, the number of spinning plates can seem endless. This article aims to highlight strategies in website personalization that don't feel intrusive or interruptive. With GeoFli, college admissions offices can take control of their segmented audiences and surface content relevant to the various prospective student cohorts existing geographically.

International Admissions' Most Valuable Marketing Tool: The Website

Take a look at what happens when Pinterest decides to think locally instead of globally. Watch a video on website personalization on an international admission's homepage and submit your website for some international recruitment ideas.

Location Targeting With Email Marketing

Great website personalization doesn't happen overnight. Let's look at the evolution of great email marketing culminating with website personalization. Measure the metrics that matter to track on-page conversions.

Ten Website Personalization Ideas: Business Edition

GeoFli for business focuses on ten ideas to implement without committees or software overhaul. From surfacing products based on historical purchasing data to simply featuring location specific testimonials, GeoFli makes it simple for anyone, regardless of technical background, to get started.

What is GeoFli?

This quick video walks through the process of creating a geotargeted campaign before an admission's counselor's travel season. Use GeoFli in combination with your university pay-per-click campaigns to deliver a personalized experience from the start of your &nbsp;marketing through the finish.

Geotargeting for Colleges and Universities

This post shows five ways colleges and universities can use geotargeting to improve recruitment efforts. Take a look at online advertising placement, website personalization and historical models based on zip-code.

Staying Ahead With Facebook Lead Generation

Prospects don't want to leave Facebook to fill out forms. Don't make them.

Announcing New GeoFli Targeting Features

GeoFli offers three tools for creating your geotargeting regions. We explain when and how to use our location library, radius targeting and our custom draw tools. Enjoy!

GeoFli In The Entertainment Industry

Entertainment management is big business, but how much of that business is lost in the website user experience? Using GeoFli, musicians and anyone in the entertainment industry can make simple but impactful changes to their website. Check it out!

Personalize Your Homepage Based on Location

Increase Website Inquiries With One Form For Higher Ed

In this post, we look at taking the standard admission's email address (admissions@university.edu) and making it one of your highest producing lead generators. Adding a simple form and connecting with your CRM delivers segmented, high quality leads to admissions, alumni and parent recruitment. Learn more.

Five Free Content Marketing Tools for Higher Education

Five free content marketing tools for higher education. It's been said content is king. When using GeoFli, the content on the page is just as important as the geographic targeting areas. Use these tools to figure out what your audience is clamouring for!

Creating CRM-Based Audiences in Google AdWords

This tutorial is designed to help enrollment managers, CRM managers and college marketing directors navigate the new customer email audiences in Google AdWords. A powerful tool, customer email audiences allows colleges and universities to upload targeted lists of emails and deliver focused messages to those individuals and only those individuals.

Applicant to Enrolled: The Decision Phase

In this article, the team at GeoFli zooms in on the critical applicant to enrollment yield metric. While colleges celebrate inquiries, the true finish line happens when enrollment data is released. An increase in soft-leads (inquiries that never intend to enroll) can clog up time and resources. Focusing on quality leads from website submissions, campus visits and prospective students leaning-in will take an under-resourced team and maximize efforts.

Trigger Emails Based on Website Activity

How to: send emails based on website activity. A prospective student navigates from &nbsp;your email campaign to your campus visit page. The problem? They don't sign up for a campus visit. Send a future email reminder of a few reasons why they should visit. It's all possible with a couple simple filters &nbsp;and a marketing tag.

Geotargeting 101 for College Admissions

Advertising on Instagram: College Edition

Instagram ads are available to everyone. Find out how to implement the new platform at your college or university.