Choosing A Personalization Platform
We’re often contacted by digital marketers, communication directors and software enthusiasts that are researching different software they could use to complete a task, solve a problem or remove a pain point in their lives.
We’re transparent in our solution:
we do geotargeting and we do it better than anyone else on planet earth. We believe the future of marketing is persona and regional based.
GeoFli allows anyone, regardless of technical background, to change and replace website content based on visitor location: someone visiting your website from New York will see different content than someone visiting from California.
And it works.
GeoFli customers see increases in conversion rates, time-on-site and bounce rates as high as 75%.
Businesses are able to maximize their traffic and their profits substantially by turning existing traffic into customers.
Choosing a Personalization Platform
| GeoFli | Optimizely | Cloud Engage | Personyze | Unbounce | Google Optimize | Geo Targetly | |
|---|---|---|---|---|---|---|---|
| Price | Small business plans built to suite starting at $49. Cancel anytime. Free 14 day trial. | $36,000-$200,000/yr Enterprise plans. | $5,000/yr. Limit on monthly visitors. | $4,950 per year for pro package. | $99 per month for basic business + 30 day free trial | Enterprise 360: Different sources start at $30,000. | $200 monthly plans. Two day countdown of expiration when monthly page-view limit is reached. |
| Services | Content personalization, IP targeting geotargeting, Full managed services. | Python, Java, PHP full stack experimentation. Website not clear on level of support and success coaching. | Geo pop-ups. | Omnichannel and AI and multivariate testing. Trial limit of 5,000 visitors. | Web design tool. Landing page testing. | Test website experiments. | Geo popups. Geo bars and Geo links. |
| Complexity | Easy: dashboard allows easy changes to text, images, sliders and | Easy: Tools range from AB testing to UX personalization (if you visited this page, then show this page). | Moderate: Onboarding is high-touch depending on feature – eavy plan chosen. | Difficult: AI and Omnichannel. | Easy: Drag and drop service. | Difficult: Advanced analytics and coding requirements. | Medium: lots of features, less UX depth to implement those features. |
| Ease of Installation | Easy: GeoFli helps communicate with web team. | Difficult: Different pixels depending on software. | Moderate: Javascript tags. | Moderate: Depending on experiments and plan. | Difficult: Experience working with DNS settings a plus. | Difficult: Experience with CSS, HTML and data dashboarding a plus. | Moderate: Up to three pages of personalization before plan is paused. |
| Customer Support | Initial coaching session, chat, email and phone with team members. Your own success coach. | Discussion Forums. Online course. | Chat, Live chat experience. | Additional charges for onboarding and managed service. | Support Forum. | Discussion forums, phone support for elite members. | Email support. |
| Features | Call to Action buttons, custom experience URLs, radius targeting, geofencing and personal success coach. IP range targeting and more. | Optimize product development. Web and mobile application AB testing: Developer modes. | Geo push notification. | Data scientist models with multivariate testing AI for high traffic sites. | Page builder, templates and conversion tools. Marketing focused stock-imagery. | Target customers based on segments. CSS and advanced content inspector. | Geo-popups, visual editor, location tester. Alerts when site quota drops below 50% of monthly allocation. |
| Specialities | Specializes in these three targeting capabilities. What we do and we do it better than anyone. | Geotargeting and IP targeting are included in the many features. To have access it requires you to pay enterprise pricing. | Geotargeting is one of the features: pop-ups and banners easier to install than content replacement based on IP. | Personalize content based on number of factors. | Capabilities to exclude IP address from visiting site. Requires DNS adjustments. | ntegrate with Analytics 360: requires in-house management and high input. | Geotrageting capabilities. Works with WordPress. |
| About | Specializes in IP targeting. Bootstrapped and growing 200% year over year. Focused on delighting customers and creating an elegant user experience. | Large venture-funded software company based out of San Francisco, CA. Focused on optimizing product development and AB testing. | Venture-backed platform focused on displaying geo content and partnering with agencies. | Specializes in advanced multivariate and AI testing. Services include geotargeting. High traffic sites and build personas. | Used to easily help build hundreds of landing pages for products and services. | Alphabet owns Google. Google owns Optimize. Optimize integrates with Analytics 360 enterprise suite and can run millions of experiments based on 360 data. | Australian based geo pop up and exchange platform. |
“As a new user of GeoFli, I can speak to the ease of my onboarding experience. The software workflows are very intuitive and I would highly recommend GeoFli to any sales/marketing professional looking to drive great results with customized website targeting.”
— Andrew Gordon
What We Do Best
GeoFli does geotargeting and we do it better than anyone.
GeoFli solves a complicated problem in a simple way: how to personalize website content for visitors and increase sales, leads and conversions. In under ten minutes, GeoFli users can point, click and create their way to regionally specific titles, videos, images and more.
Managed Services
Focus on your business, not in your business.
We eliminate costly onboarding time through our managed service team. Define your goal and let us take care of the personalized design, content and previews. Approve our previews and we’re live!
Closer Comparison
The biggest separation between GeoFli and Optimizely is the difference in our service specializations.
GeoFli was founded on and specializes in website personalization most specifically using geotargeting. The GeoFli software lets customers target specific audiences and easily integrate with their existing Google Analytics in seconds.
Optimizely focuses primarily on A/B testing for websites to find which website configuration is the most successful. They also offer geotargeting services as a supplementary feature to their main software.
Another benefit of GeoFli is the intimate small business approach to service offerings that allows them to quickly provide specified, in depth help to all clients.
When we were first launching our product, our vision was one of an elegant user experience.
We believe (and the data backs this up) that users are tired of pop-ups, click-to-close, and interruptive user experiences. While CloudEngage does have features allowing for content replacement, the pop-up features and banner ad style location targeting is out of sync with the direction of today’s user experience.
With a longer free trial and direct chat, phone, email, video and onboarding support, GeoFli differentiates iteslf from CloudEngage in ease and elegance of product as well as seamless customer onboarding.
Personyze has great features. There sure are a lot of them.
In testing the software, it took quite a bit of time to determine which feature and tools were right for what we were trying to do.
Is it AB testing, is it geotargeting, is it artificial intelligence? Also included in Personyze’s suite of tools is multivariate testing and banner ads. If you’re looking for some display ad targeting, it may be worth testing. There are firm limits to total site visits when you subscribe to Personyze.
GeoFli and Google Optimize both have geotargeting capabilities.
The difference is the level of expertise in AdWords, Data Studio and Google Analytics a user must have in order to scratch the surface with Google Optimize.
There are millions of ways to target users in each system. With Google Optimize, they do a great job of helping you get onboarded, but then limit the number of experiments and campaigns you can run. Also, the price point according to different sources starts around $50,000/yr with the 360 package.
Analytics 360 integrates with Google Optimize to deliver impactful experiments. AB test colors, language and AdWords UTM links. If you’re looking for a full suite of products, at a higher price point, Optimize is your Cadillac of experimentation.
Geotargetly is built with plugins in mind. Simple plug and play and not much else.
While simplicity has its benefits, we do notice Geotargetly customers coming to GeoFli to experience a more versatile and customizable user experience. Our goal is to help build plans that solve your pain.
GeoFli reduces launch time, eliminates confusing dashboards, features and vanity metrics. GeoFli outperforms the competition in service, results and time to launch. Geotargetly has strict on-off policies when reaching limits of page views. They do this to help reduce customer service contact time. GeoFli welcomes anyone to call, chat, email or video-conference to get started with our product.
Geotargetly is built with plugins in mind. Simple plug and play and not much else. While simplicity has its benefits, we do notice Geotargetly customers coming to GeoFli to experience a more versatile and customizeable user experience. Our goal is to help build plans that solve your pain. Reduce time to launch, eliminate confusing dashboards, features and vanity metrics. GeoFli outperforms competition in service, results and time to launch. Geotargetly has strict on-off policies when reaching limits of page views. They do this to help reduce customer service contact time. GeoFli welcomes anyone to call, chat, email or video-conference to get started with our product.