Custom Experience URLs With GeoFli
Also known as audience matching: custom experience URLs from GeoFli allow digital marketing professionals to easily combine the messages they deliver to targeted personas on Facebook, AdWords and Email with the message they deliver on their product or service’s homepage.
Since the beginning, GeoFli has personalized content based on visitor location and we do it better than anyone in the world. Now, GeoFli customers can just as easily surface relevant content to users based on persona, industry and demographic. Take a look at the quick video below showing an example of how this works. In just a few minutes, the digital marketing manager for our imaginary university executes an efficient online marketing campaign.
Mathematics Ad Set: Targets students interested in studying math: serves mathematics imagery on the homepage.
Robotics Ad Set: Targets students interested in studying robotics, serves robotics imagery on the homage.
Below: a quick video explaining how to use Facebook advertising in combination with custom experience URLs.
Audience Matching: an illustration.
Below is an example of a custom experience URL in action. Think, the audience on the left is targeted in a tennis specific ad campaign and sent to the homepage. Same homepage, different homepage content for the audience targeting soccer players. Great marketers already segment email marketing based on information collected. the same can now be done based on your advertising targets.
It’s fascinating how the measure of a good website continues to change. It’s not enough to have a high quality hero image, a call-to-action and a well thought out value proposition. The modern website is one that adapts, changes and segments based on visitor persona, industry and demographic.
Custom experience URLs are built for marketers tired with a one-size-fits-all homepage. Personalize website content strategically.
Digital Marketing Custom Experience
A big sigh typically precedes any explanation of what marketing software does or what metrics it can help improve. This is different. Simply put, custom experience URLs allow any marketer to align their paid search and paid social campaigns with an audience-matching homepage experience. A website visitor coming to your homepage from the email segment of alumni will see different content than the homepage visitor from the campus-visit Facebook ad.
Getting started with digital marketing, UTM codes and website personalization doesn’t happen overnight. But keeping a close eye on your website analytics and striving for improvement will lead to a path of increased traffic to site, longer time-on-site and decreased bounce-rate. The team at GeoFli is here to help get started with custom experience URLs. Ready to get started? Give it a try with a free trial below!