FAQ - GeoFli

What is the 3-3-3 service?

3 Pages, 3 Targets, 3 Content Changes

When purchase any subscription with GeoFli, our team sprints into action using three pages on your existing website to design your first three regions and personalize at least three page areas.

We’ll host a coaching session in the first month and you’ll be on your way to personalization perfection. Though we start with three regions, every GeoFli plan includes the ability to target as many regions as makes sense for your business.

Three Pages – How Do We Decide Which Ones To Personalize?

GeoFli is part of the “Activation” stage of a customer’s journey, from when they first hear about you and your company, to the monetization of their interactions with your company.

The initial contact point for prospects in the awareness phase is often direct traffic to your website. By personalizing content, we keep new users on site longer, and show them more relevant content before they eventually decide to navigate away.

Here are three ways to choose which pages to personalize:

1. Use Google Analytics to determine which pages receive the most traffic on your website.

2. Determine a conversion funnel on your website (Home page -> Informational Landing Page -> Shop Products Page).

3. Identify the pages you’ll primarily drive traffic to through your ongoing digital marketing campaigns.

Three Targets – How Do We Possibly Decide Who Should See Personalized Content?

We’ve identified where we will personalize content on our website. The next step is to identify which audiences we’ll show personalized content to.

Did you use Google Analytics to determine the most visited pages on your website? Now use Google Analytics to determine the geographic locations of your website visitors and the traffic sources and mediums.

Did you determine a conversion funnel or identify pages that you’ll primarily drive traffic to using digital marketing campaigns? Create geographic targets, IP ranges, or URL parameter targets based on the audiences you plan to cater to in your everyday digital marketing.

You did it! Three targets was pretty easy to come up with, wasn’t it?

Three Content Changes – Now How Do We Pick What To Change?

If you have tools like CrazyEgg, you can view a heat map of your website that will show you the areas of your website that receive the most clicks. Identify the most clicked call-to-action buttons (CTAs) and think of ways to personalize them.

“Shop Our Toronto Location!” is more powerful than “Shop Now”.

A reliable rule of thumb is to GeoFli the content at the very top of the page, or “above the fold.”

Looking for more ideas? Check out 25 ways to GeoFli.

I Did 3-3-3! Now What?

Make GeoFli live! We recommend the GeoFli tag live between the header tag. We work with Google Tag Manager. It’s quick, easy, and allows faster implementation and delegation of the software. No need to even bother your web team! Find the how-to here.

How do I choose how to target?

Start with low hanging fruit: regions that you’re hoping to grow. Regions with unique value propositions. State-based-testimonials. Then move on to other targets with specialized messaging needs, and round out your targeting efforts using our Dynamic URLs.

How much time do I need to dedicate to GeoFli?

The average GeoFli campaign takes less than ten minutes to set up. In most cases, once the GeoFlied content is crafted and the campaign is live, you can schedule for when you’d like the campaign to turn off. Set it and forget it!

How do I know GeoFli is working?

Nothing hand-wavy about GeoFli analytics. You’ll see how many visitors came to your site from each region, and more importantly, what they did once they got there. Did we mention GeoFlied pages see a 30% increase in time-on-site? GeoFli integrates directly with your existing Google Analytics account. Don’t have a Google Analytics? Fear not, GeoFli sends status updates on metrics like actualizations, clicks on personalized content, and user sessions.

How much does GeoFli cost?

For info on pricing, check out our pricing page! We also build custom plans for startups and businesses with under 5,000 website visitors per month.

What happens immediately after activating my GeoFli account?

First, congratulations. Next, we hold our first coaching session giving you a personalized (starting to see the theme here?) tour of the application and build your first campaign. We’ll also help you to invite contributors, draw custom regions and turn your existing website into a geosegmented masterpiece!

What’s the Startup/Local Plan?

GeoFli started on a dining room table. The startup plan is designed for newer companies in growth mode looking to gain a competitive advantage. The local plan is designed for small business looking to localize their content for one region, and display different messaging for everywhere else.

Learn more about our pricing.

What type of service can I expect?

We’ve built a culture of remarkable service. With a perfect 5/5 stars on every review website and a Net Promoter Score averaging 9.8 out of 10, we don’t just talk the talk, we walk the walk.

How can I implement GeoFli using Google Tag Manager?

GeoFli is super simple to implement for the average user on an average day (or even a stressful day). But “hard coding” the GeoFli script into your website can be made even easier using Google Tag Manager.

Another bonus? Delegating GeoFli is even easier, and you never need to bother your web team to GeoFli more pages.

Creating The GeoFli Tag

Click “Add A New Tag” from the GTM dashboard.

Choose a new tag type to begin setup. GeoFli uses a custom HTML tag, so choose that option under “Custom”.

In the HTML block, paste the GeoFli script for the page you’d like to GeoFli. Find the script by clicking on the orange “Make It Live” button on the page’s dashboard in GeoFli.

Trigger the New GeoFli Tag To Fire

Now we set the trigger to answer the question “When will GeoFli fire?”.

Since this GeoFli script, or pixel, is associated with the page “Home Page” in GeoFli, we’d like to set the trigger for the pixel to fire only on the home page.

If we didn’t do this, and the same GeoFlied page area existed on other pages across the website, all of those page areas would GeoFli in the exact same way. In many cases, users want to avoid this from happening.

Create a new trigger, and set the trigger type to “Page View”, and specify that we want this tag to fire on only Some Page Views.

Set the trigger to fire in the event that the “Page URL” that is viewed “equals” the URL of your home page.

Click “Save”. You can preview your changes to ensure there are no errors, and then publish, and GeoFli is live!

Moving forward, GeoFli users who are delegated the task will be able to add the GeoFli trigger without needing to communicate with a third-party web team to accomplish the small task of GeoFliing more pages.

Additionally, GTM allows you to test new tags using the “Preview” mode, so you don’t have to worry about accidentally breaking your site. Just don’t forget to leave Preview mode!

How do I add a geographic target?

With GeoFli, we can customize content based on visitor location in three basic ways.

Selecting a region can be done using surgical precision or drawn using loose interpretations. Regions can be as large or as small as your target audience warrants.

Location Library:

Choose a state or county from anywhere within the continental U.S.

Radius Targeting:

Choose an area around a city or zip code.

Custom Drawing:

Draw your own custom area.

More Examples:

San Diego, California

Create a radial region of 25 miles around San Diego, California. Show that region that you’ll be around from August 13 – 15 for a fair, trade show, or business trip and that you’d like to meet up.

New England

Custom draw a region that includes Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, and Connecticut. Show this region their regional representative, admissions counselor, salesperson, account manager/contact, and more.

Any Continental U.S. State or County

Choose any state or county within the continental U.S. to show them customized content that they can relate to. Do customers in Texas convert at a measurably lower rate than the rest of the U.S.? Relate to them by showing them customized content, like this:

In this instance, a customized content change and a targeted Facebook traffic campaign resulted in a 57% increase in the conversion rate.

International: View our post about personalizing your international website. Selecting a region outside of the Continental U.S. requires targeting using the Custom Draw tool.

How do I add a user to a GeoFli account?

Step One:

When you’re ready to add a user to GeoFli, we try to make it simple. To add a user, simply head to your account settings.

Step Two:

On the left hand navigation, select “Team Members.” If your GeoFli pixel is placed, you’ll also see site traffic data listed here.

Screen Shot 2017-07-31 at 11.19.14 AM.png

Step Three:

Invite a user by entering their email and selecting “invite.” Invite as many users as you like. Remember, users you add will be able to change and replace content. At any time you can demote or remove existing users.

Role Definitions:

Account Owner: There can only be one account owner. This is the person that created the original account and added the first user. The account owner has complete access to changing and replacing content, designing new geographic regions, billing and integrating Google Analytics.

Administrator: The administrator has access to changing and replacing content as well as designing regions, billing, Google Analytics integration and adding and removing users.

Creator: Creators are limited in their roles. They can change and replace content but they cannot add or subtract additional users. This is best for adding copywriters, marketers or individuals you only need focusing on content production.

Looking for additional information on marketing and personalizing your website? Check out our geotargeting articles section where we talk about email marketing, ideas for personalizing your website and international content replacement.

How do I create a page area manually using a CSS selector?

Begin by navigating over the element of your website that you’d like to define in GeoFli. Right-click and select “Inspect Element”.

Right click in the Inspector over the appropriate line of code and select “Copy” -> “CSS Selector”.

Navigate to GeoFli, and click the “+” option in the top-right corner of the Page Area box. Name the page area and paste the CSS Selector copied previously, and then define the appropriate node type. Click save.

Test your selector to ensure you’ve defined your intended area of the page.

How do I install GeoFli on my Squarespace site?

If you’d like to install GeoFli using Google Tag Manager, please read this article.

If you’re still committed to installing GeoFli directly into your Squarespace site, check out the following instructions.

Begin by navigating in the left-hand options panel to “Settings”.

Screen Shot 2017-11-12 at 7.06.26 PM.png

From “Settings”, navigate to “Advanced”.

Screen Shot 2017-11-12 at 7.05.24 PM.png

From “Advanced, navigate to “Code Injection”.

Screen Shot 2017-11-12 at 7.05.36 PM.png

Finally, you’ll see the text box in which to place the short script from GeoFli. Simply paste it into the “Header” area and you’re in-app GeoFlied changes will be made live.

Screen Shot 2017-11-12 at 7.05.50 PM.png

What is geotargeting?

Geographic Advantage

Geotargeting is taking what most admissions officers know about their prospect pool and putting it to use in a space that matters most: the website. Unbeknownst to many, geotargeting is what’s happening when you look at a college-fair invitation from Sydney Australia and decide “No. I think I’ll pass.” The same is true on the opposite side of the coin. Your go-to college fairs happen in your high yield areas. Adding some geotargeting to your website makes it possible for colleges to deliver custom messages right on their homepage or their admissions website simply using the IP address of their website visit. Visiting from California? Here are three famous alumni doing amazing things in your area. Click here to ask them a question. Visiting from Florida? Here is a student that currently attends our college and is doing their summer internship in Tampa Bay.

Setting Up Your First GeoFli Campaign

College admissions offices geotarget. They create direct mail campaigns for users based on location. Email marketing managers create CRM filters based on application yields, historical enrollment data and massive PSAT imports (known in the biz as name-buys). These campaigns, while perhaps reaching your target audience, only reach leads already existing in your inquiry pool.

Imagine a prospective student from Virginia visiting your college or university’s homepage. What do they see? GeoFli works at the top of the enrollment funnel and solves the problem of the one-size-fits-all website. Log-in, create a campaign for California and now anyone visiting your college’s homepage from that region will see a new and highly personalized message.

A prospective student from Boston visits your homepage. Rather than seeing a generic image of a classroom, they’ll be introduced to Kevin. Kevin is a student that grew up in New England and now attends your college to study Finance. The prospective student will also view information about when admissions will be in their area. “Join admissions for the Boston College Fair. Click here to meetup for coffee while we’re there!”

Imagine a prospective international student visiting your admissions page from Japan. Now imagine your call-to-action “Apply Online” or “Request Information” written in Japanese.

Example Videos

New Zealand Institute of Studies: In this video, GeoFli takes a look at website personalization for a University where location definitely matters. Targeting New York City, NZIS introduces currently enrolled students that are from NYC while bringing relevant content to the surface.

Bryan University: Marketing for Christian Colleges can often be an exercise in religious affiliation demographics. Here, we see how personalizing the website based on location can be an impactful way to generate inquiries at the top of the admissions’s funnel.

University of Oregon: At a large University and one known globally, segmenting traffic is especially important. Using Colorado and China as our GeoFlied destinations, we’re able to serve up specific alumni groups, featured student stories and location specific internships.

Colorado State University: GeoFli + admissions and prospective students.

Patrick Henry College: Meetups are a high converting recruitment tool: let’s get more meetups!

Ohio Wesleyan University: Transfer specific content targeting students transferring from THE Ohio State University to OWU.

Video Transcript

Welcome to the dashboard. My name is Kyle Pucko. Together with co-founder Nick Shontz, we built GeoFli to empower you, from your office or wherever you call home, to create a remarkable website experience. We’ve designed the dashboard, where you find yourself now, and the sequential steps with enough simplicity for a first-timer to navigate without trepidation and enough sophistication for a seasoned digital marketing expert to spread both their artistic and analytic-focused wings: in both cases connecting at a deeper level with customers across the country and around the world.

There are four steps in setting up your first campaign. Let’s take a look. What’s your geotargeting goal? Increase leads? Drive event sign-ups? Increase awareness in a specific region? For this example, our goal is to increase campus visitors.

Step 1: Create a new campaign. This is where you decide which page you’d like to change. Since we want to capture website visitors not-yet in our sales-funnel, we will use the homepage as our starting place. Hit next.

Step 2: Now that you’ve selected which page you’d like to change, you’re going to decide who you’d like to change content for. Using our simple drawing tool to create your geographic region. No coding, no latitude and longitude coordinates and no uploading IP addresses.

Step 3: Your next step is to add your targeted Midwest content.
After hitting “start”, you’re now in the driver’s seat to select which old one-size-fits-all media or copy are you going to replace with targeted and personalized messaging. Targeting Japan? Change the call-to-action to Japanese. Targeting a trade-show or college fair? Let users in that region know you’re coming. Point, click, create.

Step 4: Remember, none of your changes are live until your web team installs a one-time single line of code letting GeoFli know that in-fact, you have permission to create geographic content on this website. In the final step, simply click “email instructions” to your web manager. Once the code is installed, you can say goodbye to the for-everybody-for-nobody website.